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This domain moraknivesusa.com states the following, "Your one-stop store for purchasing the." We observed that the webpage stated " BEST-value bushcrafting and homesteading knives." It also stated " Mora knives are made in Sweden with their unique Swedish steel, and are considered by many to be the premier bushcraft. Offering knives known world-wide for their reliability and value. Our shipping is a flat 5. No matter how many knives you order." The header had Sporting goods as the highest ranking keyword. It was followed by Mora Knives USA, Home, and HC 13 Box 3086 which isn't as ranked as highly as Sporting goods. The next words the site used was Chester. UT was also included but will not be understood by search crawlers.